ECONOMICS OF MODERN BUSINESS - Couverture souple

D. Reekie, W.

 
9780631172154: ECONOMICS OF MODERN BUSINESS
Couverture souple
ISBN 10 : 0631172157 ISBN 13 : 9780631172154
Editeur : John Wiley & Sons, 1991

Synopsis

Outdated management techniques cannont be expected to cope with the complex problems of modern business. Today's managers must have a better understanding of the internal structure of the firm and a clear picture of the firm's place within the economy as a whole.

In the thoroughly revised and updated second edition of this highly original textbook for business students, W. D. Reekie, D. E. Allen and J. N. Crook examine contemporary management issues in an objective and well balanced fashion. A special feature of the book is its successful intergration of introductory financial analysis with microeconomic theory. It includes extensive sections on financial markets, distribution channels, industrial relations and government policies and stresses the overriding importance of market forces in business decision-making.

The second edition incorporates all the changes created by 'big bang', new accounting standards, the EC and the harmoniation of reporting requirements as well as a completely revised discussion of taxation systems, industrial relations, pricing, small firms, privatizations and monopoly policy.

It is an essential text for students and provides an up-to-date and complete introduction to the economics of modern business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

W. D. Reekie is Professor of Business Economics, Department of Business Economics, University of the Witwatersrand

D. E. Allen is Senior Lecturer, Department of Accounting and Finance, University of WEstern Australia

J. N. Crook is Lecturer in Business Economics and Director of the Part-time MBA Programme, Edinburgh University Management School.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons
Date d'édition
1991
Langue
anglais
ISBN 10 
0631172157
ISBN 13 
9780631172154
Reliure
Broché
Numéro d'édition
2
Nombre de pages
416
Coordonnées du fabricant
non disponible
Personne responsable
non disponible