This work is an introduction to the subject of business strategy for both business people and students, which avoids unhelpful jargon and abstraction. This second edition had been completely revised and updated to take account of recent changes in both the business environment and the theory of strategic planning. The book sets out a number a different approaches to formulating strategic objectives and the means of achieving them. It considers: competitive strategies to outperform the opposition; the conditions for successful diversification; the use of "portfolio analysis" in devising strategies for diversified companies; the key role of investment whether in new capacity or the development of new processes, products or markets; the impact of environmental and social issues on strategic thinking.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Vendeur : Bahamut Media, Reading, Royaume-Uni
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780631177388
Quantité disponible : 2 disponible(s)
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:0631177388. N° de réf. du vendeur 9029929
Quantité disponible : 1 disponible(s)
Vendeur : Castleman Books, Three Legged Cross, Wimborne, DORSE, Royaume-Uni
Etat : Good. Condition:- There is some highlighting and underlining of text, please see photographs. This work is an introduction to the subject of business strategy for both business people and students, which avoids unhelpful jargon and abstraction. This edition had been completely revised and updated to take account of recent changes in both the business environment and the theory of strategic planning. The book sets out a number a different approaches to formulating strategic objectives and the means of achieving them. It considers: competitive strategies to outperform the opposition; the conditions for successful diversification; the use of "portfolio analysis" in devising strategies for diversified companies; the key role of investment whether in new capacity or the development of new processes, products or markets; the impact of environmental and social issues on strategic thinking. Condition (Good): Average used copy with visible wear. All pages present and readable. May include small tears, creasing, rubbing, or previous owner marks, but remains structurally sound. N° de réf. du vendeur R-03-06-9780631177388-20261007164052
Quantité disponible : 1 disponible(s)
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Paperback. Etat : Very Good. Business Strategy: An Introduction This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780631177388
Quantité disponible : 2 disponible(s)