The Design Dimension: The New Competitive Weapon for Product Strategy and Global Marketing - Couverture souple

Lorenz, Christopher

 
9780631177487: The Design Dimension: The New Competitive Weapon for Product Strategy and Global Marketing
Couverture souple
ISBN 10 : 0631177485 ISBN 13 : 9780631177487
Editeur : Blackwell Publishers, 1990

Synopsis

`The necessary search for new and lasting bases of competitive advantage has no better starting point than these pages'. Tom Peters (author of In Search of Excellence and Thriving on Chaos. The Design Dimension examines the new revolution in product design, and its dramatic impact on the corporate strategies and commercial performances of a wide range of international companies. Lorenz rejects the idea of design as mere styling and considers it a vital competitive weapon in a global marketplace. He examines the work of innovators such as Sony, Olivetti, Ford and Philips - companies which have placed design at the centre of their operations with great success.

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Éditeur
Blackwell Publishers
Date d'édition
1990
Langue
anglais
ISBN 10 
0631177485
ISBN 13 
9780631177487
Reliure
Broché
Numéro d'édition
2
Nombre de pages
170
Coordonnées du fabricant
non disponible
Personne responsable
non disponible