Servicing International Markets: Competitive Strategies of Firms - Couverture rigide

Buckley, Peter J.; Etc.; Pass, Christopher; Prescott, Kate

Couverture rigide

ISBN 10 : 063118189X ISBN 13 : 9780631181897

Editeur : Blackwell Publishers, 1992

Synopsis

Now, more than ever before, international competitiveness depends on truly effective servicing strategies for foreign markets. Based on wide ranging and up to the minute research in firms this new book links foreign market servicing decisions to competitiveness. Servicing International Markets examines in detail:. * Market servicing choices. * Exporting. * Licensing. * Direct investment. * Joint ventures and strategic alliances. The study highlights the importance of effective management of the competitive process and the need for firms to develop a long-term and flexible approach to overseas operations. It is often the ability to switch between 'modes' of operation to achieve greater competitiveness that is the key to lower costs, better pricing and innovation.

Détails de l'édition

• Éditeur: Blackwell Publishers
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 063118189X
• ISBN 13: 9780631181897
• Reliure: Relié
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible