The Strategy Handbook - Couverture souple

Hay, Michael; Williamson, Peter

Couverture souple

ISBN 10 : 063118208X ISBN 13 : 9780631182085

Editeur : Blackwell Publishers, 1991

Synopsis

From acquisition to market share and from organic growth to year-end, "The Handbook of Strategy" unpacks the key terms and concepts in modern strategy. This is a reference for managers who must understand and use strategic planning in a fast moving, competitive, and increasing international business environment. The book includes succinct definitions of the words strategic thinkers and innovators use, and discussion of the major theories and techniques in the field. Drawing on the author's extensive consulting and teaching experience, "The Handbook" provides a comprehensive introduction to what every business executive needs to know about business strategy.

A propos du livre

Revue de presse

" The Strategy Handbook makes available a range of ideas, frameworks and concepts to a wide audience. Its genuinely international perspective and clear style will appeal to managers and students throughout the world. It will be widely read and used with profit." Yasutaka Sai, Director of International Management, Japan Management Association

"Within strategic management there is now a wide array of analytical tools, techniques and frameworks at managements′ disposal. A crucial issue has become how to select that which is most helpful in any particular situation. Messrs Hay and Williamson have done management a service; they make sense of the field, tackle the issues of application head–on and point out the pitfalls of uncritically adopting many of the ideas now in vogue. This combination of clear explanation and shrewd health warnings sets this book apart." Barry Jones, Senior Vice President, The Boston Consulting Group

"A most useful guide and exposition of strategic concepts that every working manager should have to hand. It cuts admirably through the jargon." David V. Jones, Director of Corporate Strategy, British Airways

Biographie de l'auteur

Michael Hay and Peter Williamson are members of the Faculty of Strategic and International Management at London Business School. The Strategy Handbook is based upon their extensive senior executive and MBA teaching experience, as well as their wide ranging consultancy for a number of major international companies in Europe, Asia, and the Americas.

Détails de l'édition

• Éditeur: Blackwell Publishers
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 063118208X
• ISBN 13: 9780631182085
• Reliure: Broché
• Nombre de pages: 248
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible