Articles liés à Companies and Markets: Understanding Business Strategy...
Companies and Markets: Understanding Business Strategy and the Market Environment - Couverture rigide
L'édition de cet ISBN n'est malheureusement plus disponible.
Synopsis
This text combines the relevant aspects of business policy and industrial economics in order to provide students with a framework for understanding how company strategy relates to the markets in which companies operate. By bringing these two key areas together, the book should provide a better understanding of the factors which influence a firm's choice of strategy and the market consequences of such strategic choices. The authors examine: how companies decide on which business and markets to operate in, and the competitive strategies they can adopt to succeed; a description of the key features of markets and how they function, including supply and demand, market structure and buyer behaviour; and the need to understand that business strategy is concerned with the formulation of long-term plans which have economic, organizational, marketing and financial dimensions. Carefully tested in course-use by the authors, the approach that this book takes should allow students of business studies and industrial economics to perceive the fundamental importance of markets in understanding the competitive and corporate strategies of businesses.
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Quatrième de couverture
The aim of this path–breaking new text is to blend the relevant aspects of business policy and industrial economics to provide students with a powerful new framework for understanding how company strategy relates to the markets in which comanies operate. By bringing these two key areas together for the first time in a textbook, it provides a better understanding of the factors which influence a firm′s choice of strategy and the market consequences of such strategic choices. The book provides an exceptionally clear overview:. ∗ How companies decide on which businesses and markets to operate in, and the competitive strategies they can adopt to succeed. ∗ A description of the key features of markets and how they function, including supply and demand, market structure, buyer behaviour and others. ∗ The need to understand that business strategy is concerned with the formulation of long term plans which have economic, organisational, marketing and financial dimensions. Carefully tested in wide course use by the authors, the approach that Companies and Markets takes will allow students of business studies and industrial economics to see the fundamental importance of markets to understanding the competitive and corporate strategies of businesses.
Présentation de l'éditeur
This path–breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm′s choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer′s manual is available free of charge to adopters.
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