Articles liés à Effective Marketing: A Skills and Activity-Based Approach

Effective Marketing: A Skills and Activity-Based Approach - Couverture souple

Anderson, Alan; Dobson, Thelma

 
9780631191186: Effective Marketing: A Skills and Activity-Based Approach
Couverture souple
ISBN 10 : 0631191186 ISBN 13 : 9780631191186
Editeur : Blackwell Publishers, 1994

Synopsis

This text is part of a series of management-training texts allying student-centred learning to core business knowledge. Each text will be a complete resource for managers, trainers and students of business who are studying at NVQ levels 4 and 5. In each of the main functional areas of business, the books take a highly-developed activity-based approach to learning and link key generic managment skills to underpinning knowledge and concepts. Using a unique balance of theory, cases and practical exercises, this book aims to develop and refine an understanding of the marketing concepts and to ally this to the acquisition of practical marketing skills and techniques. It should be essential reading for business studies students and executives new to marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Blackwell Publishers
Date d'édition
1994
Langue
anglais
ISBN 10 
0631191186
ISBN 13 
9780631191186
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible