Understanding Company Strategy: An Introduction to Thinking and Acting Strategically - Couverture souple
Synopsis
This is a basic introduction to company strategy. It assumes no previous knowledge of the concepts and techniques involved and should be useful to practising managers new to strategy and to business students. The book is designed to be highly accessible and practical. It shows how strategic thinking can be developed in any company and how it can really contribute to improving a companies performance. It offers guidance on the implementation of strategic plans and uses case studies drawn from the author's consultancy work. The book should be useful for anyone needing a quick but reliable grounding.
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