Understanding Company Strategy: An Introduction to Analysis and Implementation - Couverture souple

Houlden, Brian

Couverture souple

ISBN 10 : 0631200908 ISBN 13 : 9780631200901

Editeur : Blackwell Publishers, 1996

Synopsis

This edition retains its emphasis on an exposition of the basic concepts, requiring no prior knowledge of company strategy. Considerable attention has been given to updating and adding to the company examples it uses. This reflects both the fact that demonstrating the power of strategic thinking to improve a company's performance comes through understanding real examples and that the strategic issues companies face change over time. Equally, the whole field of strategy through analysis has also changed and evolved and, building on the new case material in the text, this book illustrates the latest advances in theory. This practical book reflects the author's many years of experience in advising companies on their strategic needs. It is from these extensive contacts with so many managers facing real problems that the book has sprung. It remains a useful introduction to the subject and is suitable for courses in business schools and in major companies.

A propos du livre

Quatrième de couverture

The first edition of this book was written for students of strategy and executives who need to understand strategic thinking. The excellent response to the book from both groups has led to this revised and updated new edition. The book retains its emphasis on a clear exposition of the basic concepts requiring no prior knowledge of company strategy. Considerable attention has been given to updating and adding to the company examples it uses. This reflects both the fact that demonstrating the power of strategic thinking to improve a company′s performance comes through understanding real examples and that the strategic issues companies face change over time.

Equally, the whole field of strategic thought and analysis has also changed and evolved. Building on the new case material in the text, this new edition clearly reflects the latest advances in theory.

Understanding Company Strategy remains a highly accessible and practical book which reflects the author′s many years of experience in advising companies on their strategic needs. It is from these extensive contacts with so many managers facing real problems that the clarity and readability of the book has sprung. It remains an ideal introduction to the subject and is widely used on courses in leading business schools and in major companies.

Revue de presse

"This book is very strong and positive. It is just what I needed to read before starting the MBA. Even now it has improved my understanding of the subject, its strength being in the application of common sense to a subject too often handled in a very theoretical manner." Tony Robinson, Chief Engineer, Land Rover Limited

"A Good practical guide for functional managers whose career advancement requires them to develop on understanding of corporate and business strategy." Michael J. Kinski, Chief Executive, Manweb plc

"The author makes the most convincing case yet why strategy and strategic planning are critical to success." Wilf Altman, Financial Times

"The book has been of considerable help to me. It has managed to draw my thinking out of the detail and on to a "higher" perspective and more balanced picture of issues. I passed copies of the book to two of my fellow directors, both of whom gave positive feedback." Brian Cameron, Commercial Logistics Director, Rover Group

Détails de l'édition

• Éditeur: Blackwell Publishers
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0631200908
• ISBN 13: 9780631200901
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 266
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible