Marketing: An Active Learning Approach - Couverture souple

Barnes, Elizabeth; Etc.; Et Al

 
9780631201823: Marketing: An Active Learning Approach
Couverture souple
ISBN 10 : 0631201823 ISBN 13 : 9780631201823
Editeur : Blackwell Publishers, 1997

Synopsis

Marketing is designed to provide learners with an understanding of the environment within which consumers function. It also examines the ways in which the relationship between the firm and the consumer is undergoing a process of change. This module is aimed at second-year undergraduate students, and serves as a suitable foundation for final-level marketing modules.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture

Marketing is part of a major new national programme of highly developed texts and modules for undergraduate students following business studies courses. It provides 150 hours of quality study to be used by students in a supported learning environment.

This text is designed to provide undergraduate business students with an understanding of the environment within which consumers function. It also examines the ways in which the relationship between the firm and the consumer is undergoing a process of change. The book is aimed at Level two undergraduate business studies students and serves as a suitable foundation for final level marketing modules.

Marketing has been written and developed by a highly experienced team drawn from the Open Learning Foundation′s member universities. Extensively tested with students and using a range of questions, self–assessment exercises, worked examples and assignments, Marketing is the most effective teaching and learning resource available at this level.

Biographie de l'auteur

Elizabeth Barnes is Principal Lecturer in Marketing at Staffordshire University.

Bob McClelland is Reader at Liverpool Business School, Liverpool John Moores University.

Richard Meyer and Hildegard Wiesehofer are both Senior Lecturers in Marketing at the University of Derby.

Mike Worsam is an independent consultant in marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Blackwell Publishers
Date d'édition
1997
Langue
anglais
ISBN 10 
0631201823
ISBN 13 
9780631201823
Reliure
Broché
Nombre de pages
700
Coordonnées du fabricant
non disponible
Personne responsable
non disponible