European Cases in Retailing - Couverture souple

 
9780631207306: European Cases in Retailing
Couverture souple
ISBN 10 : 0631207309 ISBN 13 : 9780631207306
Editeur : Wiley-Blackwell, 1999

Synopsis

This new casebook on retailing contains seventeen new cases illustrating the key issues facing European retailers today.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Marc Dupuis is a marketing and retailing professor at the Paris Graduate School of Management (ESCP Group). He has been visiting professor at universities in Russia, the USA and Asia, and is the author of many books and articles. As a consultant, he remains in close contact with retailers and their suppliers.

John Dawson is professor of marketing at the University of Edinburgh and is visiting professor at ESADE, Barcelona. He has been visiting professor at universities in the USA, Australia and Japan and has been actively involved in researching retail issues for thirty years. His research interests are in international retailing, distribution channel relationships and public policy issues in retailing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley-Blackwell
Date d'édition
1999
Langue
anglais
ISBN 10 
0631207309
ISBN 13 
9780631207306
Reliure
Broché
Nombre de pages
304
Éditeur
Dupuis Marc, Dawson John
Coordonnées du fabricant
non disponible
Personne responsable
non disponible