Contemporary Strategy Analysis - Couverture souple

Grant, Robert-M

Couverture souple

ISBN 10 : 0631207805 ISBN 13 : 9780631207801

Editeur : Blackwell Publishers, 1998

Synopsis

This text has a rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy. The guiding principle of the book is to focus upon the fundamental determinants of business success - competitive advantage - and it draws heavily upon the concepts and theoretical insights of industrial economics. This edition features increased coverage of the behavioural aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation performance, and the strategic planning process in corporations. Also included is new material on: the process view; goals and performance; dynamic aspects of the analysis of industry and competition; organizational capability and organizational knowledge; strategy implementation; and strategic management in the new millennium. Providing a global perspective throughout, the book provides an up-to-date introduction to business strategy analysis for undergraduate and MBA students, and is accompanied by a comprehensive instructor's manual.

A propos du livre

Présentation de l'éditeur

This best–selling strategy text has gained widespread recognition for its rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy.

The guiding principle of the book is to focus upon the fundamental determinants of business success – i.e. competitive advantage – and it draws heavily upon the concepts and theoretical insights of industrial economics. In the third edition, there is increased coverage of the behavioral aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation of performance, and the strategic planning process in corporations.

Biographie de l'auteur

Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI, and other companies. He is also the author of Cases to Accompany Contemporary Strategy Analysis Fifth Edition (Blackwell, 2005).

Détails de l'édition

• Éditeur: Blackwell Publishers
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0631207805
• ISBN 13: 9780631207801
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 472
• Coordonnées du fabricant: non disponible