Cases In Contemporary Strategy Analysis - Couverture souple

Grant, Robert-M

Couverture souple

ISBN 10 : 0631213600 ISBN 13 : 9780631213604

Editeur : Blackwell Publishers, 1999

Synopsis

This second edition of Cases in Contemporary Strategy Analysis represents a continuing commitment to examining current business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the difficulties of decision-making. The seventeen cases included in this book focus on implementation of strategy. Most cases have been selected from companies and managers who are well-known leaders in their industries. Cases from smaller or more obscure companies have been selected for their unique approach to implementing strategy. Used in conjunction with the best-selling Contemporary Strategy Analysis, Third Edition, or as a stand-alone collection, this casebook provides an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world. For further information including sample pages please visit: http: //www .blackwellpublishers.co.uk/grant/

A propos du livre

Quatrième de couverture

This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written to accompany the text book, Contemporary Strategy Analysis (6th edn), each case is designed to enable students to apply particular concepts and techniques of strategy analysis.

New cases include:– Manchester United and the Glazer Takeover; Raisio and the Launch of Benecol Margarine; American Apparel (Vertically Integrated in Downtown LA); Outback Steakhouse (Going International). These contemporary global cases allow students to analyse in detail the determinants of competition; the difficulties of managing global roll–out; the potential of vertical integration and fast–response capability; or the challenges of internationalization.

Used alongside the Contemporary Strategy Analysis textbook, or as a stand alone resource, the Cases provide today′s students and executives with the key management concepts and frameworks they need.

Quatrième de couverture

This second edition of Cases in Contemporary Strategy Analysis represents a continuing commitment to examining current business theory in the context of real business situations. It successfully considers how today′s rapid technological changes and increasingly international markets compound the difficulties of decision–making.

The seventeen cases included in this book focus on implementation of strategy. Most cases have been selected from companies and managers who are well–known leaders in their industries. Cases from smaller or more obscure companies have been selected for their unique approach to implementing strategy.

Used in conjunction with the best–selling Contemporary Strategy Analysis, Third Edition, or as a stand–alone collection, this casebook provides an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today′s changing world.

For further information including sample pages please visit: http://www.blackwellpublishers.co.uk/grant/

Détails de l'édition

• Éditeur: Blackwell Publishers
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0631213600
• ISBN 13: 9780631213604
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 408
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible