Contemporary Strategy Analysis. Concepts, Techniques, Applications, 4th Edition - Couverture souple

Grant, Robert-M

Couverture souple

ISBN 10 : 0631231366 ISBN 13 : 9780631231363

Editeur : Blackwell Publishers, 2001

Synopsis

Currently one of the best-selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis. Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated. Special features of the fourth edition include: • increased coverage of value creation in electronic commerce and the strategy implications of information technology • a new section on the "New Economy" and what it means for competition and profit • the incorporation of recent contributions to strategy theory and strategy practice including: • the creation and development of organizational capability • winner-takes-all markets • network externalities and competition for standards • complexity and self-organization • strategic innovation • the relating of analytical frameworks to their real-world business applications • revised figures and applications, making the book even more user-friendly for both instructors and students. For sample chapters, an Instructors' Manual and PowerPoint slides visit www.blackwellpubhshers.co.uk/grant

A propos du livre

À propos de l?auteur

ROBERT M. GRANT is Professor of Management at Georgetown University and Visiting Professor at City University, London. He is on the editorial boards of the Strategic Managementjournal and Long Range Planning. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI, and other comparues. He is also the coeditor of Cases in Contemporary StrategyAnalysis, Second Édition (Blackwell Publishers, 1999).

Détails de l'édition

• Éditeur: Blackwell Publishers
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0631231366
• ISBN 13: 9780631231363
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 568
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible