Articles liés à Food Industry and the Internet

Food Industry and the Internet - Couverture rigide

Smith, Drew

 
9780632057535: Food Industry and the Internet
Couverture rigide
ISBN 10 : 063205753X ISBN 13 : 9780632057535
Editeur : Wiley-Blackwell, 2001

Synopsis

Who is making money on the Web and who is losing it? This book brings together the first two hundred and fifty stories to appear on the revolutionary food industry intelligence service efoodnews.com. We have interviewed many of the largest companies in the food and drink business and also those small/medium enterprises most actively pursuing e-commerce. This book concisely summarises and analyses the findings of these discussions and guides you to discover both the successful and unsuccessful strategies. If you are trying to develop a cohesive and creative online presence for your business then this book is tailor-made for you.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Drew Smith is former editor of the Good Food Guide, chair of the guild of food writers, and an author and journalist. He has developed key strategic programmes for major food companies and also worked on policy for the EC, UN and Docklands Development Corporation. Drew Smith has specialised in food-and drink-related Net Projects since 1998.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley-Blackwell
Date d'édition
2001
Langue
anglais
ISBN 10 
063205753X
ISBN 13 
9780632057535
Reliure
Relié
Nombre de pages
234
Coordonnées du fabricant
non disponible
Personne responsable
non disponible