If you were to ask 5 master chefs, “What is the best way to make a chocolate cake”? You would probably get 5 different answers. Yet I bet their chocolate cakes would be amazing. I also know that each chef would have a system of making it, their recipe, and any other staff member would have to follow that recipe exactly. Why? Because systems work. Having a recipe or system makes their life easier, and it does in sales too.
Now, let’s talk about vinegar, lemons, or limes. I love hot chips (French fries) with vinegar on them. Or freshly grilled fish and chips with vinegar or some squeezed lemon. So good. Or a citrus cocktail with lemon or lime in it. I bet right now your tongue is starting to salivate. For many, the simple mention of vinegar is enough for that to happen. It is for me. And this is why sales systems work. Because, as humans, we are predictable. Every human action has a reaction. And that is why a well-planned sales system works, because, just like talking about vinegar, you can plan actions that achieve desirable reactions.
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A Quintessential Australian Success Story (BIO)Scotty Schindler is a business and sports leader proudly from Sawtell, New South Wales, Australia. Now the retired startup founder and CEO of ReNet, he is recognised as a leading Aussie business identity and keen surfer who has won multiple surfing Titles. An overview of Scott's life shows an enviable ability to achieve success in anything he pursues.At its core, Scott's career is a story of creativity, hard work and a love of Australian life. As CEO of ReNet, Scott has presided over the growth of a startup business that began in 2000 with just 1 single property listing advertised. On Scott's retirement in 2017, ReNet managed over $1.125 Trillion Dollars ($1,125,771,059,045) in real estate across Australia and New Zealand by 5,000 real estate offices and some 15,000 real estate salespeople.In complement to his role as CEO, Scott is also a highly sought-after public speaker, trainer and thought leader within Australia and around the world. A business mentor and sales trainer that can back up advice with proven results in his own life, Scott credits his 'quintessentially Australian' identity as a born optimist and clear-cut straight talker as key to his success in this arena.Before this present chapter of his life, Scott acquired his business and sales trade during 10 years in the insurance industry in the '90s. Other organisations Scott is actively involved in are the Sawtell Boardriders, Sawtell Business Chamber, Surfing NSW and Fire + Rescue New South Wales. The roles vary but Scott's devotion to community is a constant and so too an unending love of business and surfing that has carved out many, many adventures.Alongside having represented and won for Australia at the world surfing titles, Scott also holds multiple surfing championships at all levels of amateur surfing. With an enduring belief that success in business and sport requires dedication to the same qualities, Scott is also very proud of his work as a coach and trainer of WQS surfers and Aussie surfers in junior development.When away from his work or sporting commitments, Scott spends time with his family, and friends and is a proud supporter and sponsor of local sporting groups such as Sawtell Surf Life Saving and Sawtell Scorpions FC.
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