Shaking the Old Oak Tree: One man's marketing journey into the world of finance - An agent of change - Couverture souple

Southerden, Bruce William

Couverture souple

ISBN 10 : 064542031X ISBN 13 : 9780645420319

Editeur : various Australia publishers, 2022

Synopsis

The book cover depiction of an old oak tree symbolises the general consumer world of finance, apart from the super-rich, where people after WW2 and earlier had few options (aside from spending) to apply their wealth beyond bank accounts and investment in assets which they hoped would slowly grow over time. Wealth was also subject to much more limited distribution until recent years, with some 90% of wealth in the hands of less than 5% of the population. In such a climate it is little wonder that competition in finance, especially banks, was hardly fierce - players having grown up feeling little need to engage in battles for market share of what was a smaller market. Unlike every other industry around the world, perhaps since Henry Ford.

Suddenly the world of money began to explode. Wider distribution of wealth, rising incomes and savings, richer appreciation of assets - and so many

new products and ventures to seize on the new opportunities.

A world for which traditional finance, banks in particular, was uneducated and little prepared. The necessity to adapt was a slow awakening and, as may seem more clear now, the answer was seen as simply promotion rather than much need to change ways of doing business. People with different skills were hired, such as the author, into an environment broadly slow or unwilling to make serious changes. Hence his reference to an agent of change.

A propos du livre

À propos de l'auteur

The author tells of his long career first in sales, then banking and leading into advertising in Australia and overseas - all of which led on to a successful long career as a marketing professional in a major bank, then Australia's largest trust organisation and finally in the Australian Stock Exchange. In recounting his many steps in working life he also tells of a period in consulting and, through his experience in both the trustee industry and the stock exchange he describes the operation of hedge funds and their wide effects.

Détails de l'édition

• Éditeur: various Australia publishers
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 064542031X
• ISBN 13: 9780645420319
• Reliure: Broché
• Nombre de pages: 110
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible