Kickstarter Success: A Tactical Guide to Crowdfunding - Couverture souple

Hagen, Andrew

Couverture souple

ISBN 10 : 0648301311 ISBN 13 : 9780648301318

Editeur : Andrew Hagen, 2018

Synopsis

HOW I RAISED OVER $1,000,000 ON KICKSTARTER, BUILT A $10M+ PRODUCT BUSINESS, AND TOOK IT ALL THE WAY TO THE AUSTRALIAN STOCK EXCHANGE (CYQ:ASX).

Most Kickstarter campaigns fail. Roughly 81% of them, in fact. In hardware - the toughest category - it's even worse.
This book is the playbook I used to hit a 100% success rate across three campaigns, raise over $1,000,000, build a global product business doing more than $10M in sales, and list it on the main board of the Australian Securities Exchange.
It's not theory. It's not a curated round-up of other people's wins. It's the tactical, behind-the-scenes account of what actually worked - and what nearly broke us - written from inside the campaigns I ran.

WHO THIS BOOK IS FOR
Founders and creators planning a Kickstarter, Indiegogo, or any crowdfunding launch. First-timers who want to skip the painful lessons. Repeat creators who want a sharper edge.

WHAT YOU'LL LEARN

• How to build the audience BEFORE you launch (the part that decides whether you fund or fail)
• How to get media coverage from the outlets your backers actually read
• How to manufacture in China without getting burned on terms, tooling, or quality
• How to navigate international shipping and logistics for backers around the world
• How to price, package, and position for retail vs Amazon vs direct-to-consumer
• The 'bits and bobs' nobody tells you - approvals, copycats, press packs, payment terms

Détails de l'édition

• Éditeur: Andrew Hagen
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 0648301311
• ISBN 13: 9780648301318
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 128
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg