Articles liés à Competitive Intelligence for the Competitive Edge

Competitive Intelligence for the Competitive Edge - Couverture souple

Dutka, Alan F.

 
9780658000591: Competitive Intelligence for the Competitive Edge

Synopsis

Takiing a true practitioner's approach, this text shows how to integrate business operations, particularly marketing, advertising and stategic planning, with the latest competitive intelligence techniques in order to achive greater results in all areas.

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