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Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells - Couverture rigide

Schmid, Jack

 
9780658000645: Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells
Couverture rigide
ISBN 10 : 0658000640 ISBN 13 : 9780658000645
Editeur : NTC Publishing Group,U.S., 2000

Synopsis

"Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex business are unrivaled. . . . A masterful volume of a highly complex and challenging topic, written by one of the best catalog consultants around." -- Laura Beaudry, Editorial Director Catalog Age "Creating a Profitable Catalog is a comprehensive guide to modern-day cataloging. It includes up-to-the-minute information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. All of these topics are analyzed in intricate and careful detail as author Jack Schmid guides the reader through every step of building a successful catalog--either in print or on-line. This is a must-have for any aspiring cataloger's library and a welcome addition to the bookshelves of catalog industry veterans. Praise for Creating a Profitable Catalog by Jack Schmid "Jack Schmid is one of this country's best catalog marketers, and he has packed this book full of detailed, practical know-how on each and every aspect of cataloging. This book is important to anyone already working in our industry, but it is indispensable for someone just getting into the business." -- Bill Spaide, Partner Spaide, Kuipers & Company "I consider Jack Schmid to be the number one catalog strategist of our time. His magnificent new book, Creating a Profitable Catalog, is a treasure chest that starts with the year 2000 and goes beyond." -- Bob Stone, Chairman Emeritus Stone & Adler Author of the bestselling Successful Direct Marketing Methods

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À propos de l'auteur

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
NTC Publishing Group,U.S.
Date d'édition
2000
Langue
anglais
ISBN 10 
0658000640
ISBN 13 
9780658000645
Reliure
Relié
Numéro d'édition
1
Nombre de pages
264
Coordonnées du fabricant
non disponible
Personne responsable
non disponible