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Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns - Couverture rigide

Bly, Robert; Feit, Michelle; Roberts, Steve

 
9780658001369: Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns
Couverture rigide
ISBN 10 : 0658001361 ISBN 13 : 9780658001369
Editeur : NTC Publishing Group,U.S., 2000

Synopsis

Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for:

  • E-mail list brokers and service bureaus
  • Credit card companies and corporations offering merchants accounts
  • Books and software on Web marketing
  • Online advertising services
Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.

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À propos de l'auteur

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
NTC Publishing Group,U.S.
Date d'édition
2000
Langue
anglais
ISBN 10 
0658001361
ISBN 13 
9780658001369
Reliure
Relié
Nombre de pages
352
Coordonnées du fabricant
non disponible
Personne responsable
non disponible