Reputation Marketing: Building and Sustaining Your Organization's Greatest Asset - Couverture rigide
Synopsis
In a study conducted by PR Week, more than 85 percent of CEOs said that effective management of a corporation's reputation is critical to its market value. "Reputation Marketing" reveals steps marketers can take to shape, nurture, and protect their reputations. With case studies from companies such as Ford, Firestone, and Levi's, it provides in-depth coverage of subjects including the role of research in building reputation, use of new media resources to further a reputation, proven strategies for improving a "bad" reputation, and more.
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À propos de l?auteur
Joe Marconi (Western Springs, IL) is a writer and marketing consultant. His numerous advertising/marketing books include Future Marketing and The Brand Marketing Book.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Reputation Marketing
Edité par
McGraw-Hill/Contemporary, 2001
ISBN 10 : 0658014293
ISBN 13 : 9780658014291
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP80495340
Acheter D'occasion
EUR 14,52
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Reputation Marketing
Edité par
McGraw-Hill/Contemporary, 2001
ISBN 10 : 0658014293
ISBN 13 : 9780658014291
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 39942103-6
Acheter D'occasion
EUR 14,52
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Reputation Marketing: Building and Sustaining Your Organization's Greatest Asset
Edité par
McGraw-Hill, 2001
ISBN 10 : 0658014293
ISBN 13 : 9780658014291
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780658014291. N° de réf. du vendeur 9015740
Acheter D'occasion
EUR 8,74
Expédition à EUR 15,76
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
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Reputation Marketing: Building and Sustaining Your Organization's Greatest Asset
Edité par
McGraw Hill, 2002
ISBN 10 : 0658014293
ISBN 13 : 9780658014291
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Mr Pickwick's Fine Old Books, Katoomba, NSW, Australie
Évaluation du vendeur 5 sur 5 étoiles
Hardcover (Original Cloth). Etat : As New. Etat de la jaquette : As New. First Edition. Size: Octavo (standard book size). 232 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Dust Jacket is in as new condition, apart from normal shop shelf wear - contains no tears or chips or other damage. Dust Jacket un-clipped. Previous owner's book-plate laid in. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; ISBN: 0658014293. ISBN/EAN: 9780658014291. All our pictures shown here are of the actual item, not stock photos. Inventory No: 33370. For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right. N° de réf. du vendeur 33370
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Expédition depuis Australie vers Etats-Unis
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