Entry Strategies for International Markets - Couverture souple

Root, Franklin R.

Couverture souple

ISBN 10 : 0669137022 ISBN 13 : 9780669137026

Editeur : Prentice-Hall, 1986

Synopsis

A guide to entering foreign markets. Advice on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an international marketing plan.

A propos du livre

Quatrième de couverture

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe––among other recent geopolitical developments––have created unprecedented opportunities for American companies seeking to enter foreign markets. Franklin R. Root offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan. "Root′s perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. This book flows flawlessly between disparate topics such as partnerships to strategy, and economic analysis to cultural finesse. It encapsulates what some of us have taken decades to learn through trial and error."––Larry D. Bouts, president, International Division, Toys–R–Us, Inc.

Présentation de l'éditeur

Sage Advice on Going Global

Root′s perspective is extremely insightful, and clearly the work ofone who knows his topics from personal experience. It encapsulateswhat some of us have taken decades to learn through trial anderror.
––Larry D. Bouts, president, International Division, Toys–R–Us,Inc.

The North American Free Trade Agreement, the new European commonmarket, and the opening of Eastern Europe––among other recentgeopolitical developments––have created unprecedented opportunitiesfor American companies seeking to enter foreign markets. This guideoffers executives practical advice, recently updated and expanded,on deciding which markets to enter, choosing a product forinternational distribution, designing an entry strategy, anddeveloping an effective international marketing plan.

Détails de l'édition

• Éditeur: Prentice-Hall
• Date d'édition: 1986
• Langue: anglais
• ISBN 10: 0669137022
• ISBN 13: 9780669137026
• Reliure: Broché
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible