Articles liés à Competing for Employees: Proven Marketing Strategies...

Competing for Employees: Proven Marketing Strategies for Hiring and Keeping Exceptional People - Couverture rigide

Connolly, Kathleen Groll; Connolly, Paul M.

 
9780669210620: Competing for Employees: Proven Marketing Strategies for Hiring and Keeping Exceptional People
Couverture rigide
ISBN 10 : 0669210625 ISBN 13 : 9780669210620
Editeur : Jossey-Bass Inc.,U.S., 1991

Synopsis

Companies increasingly find themselves competing in the search for the best employees with the right skills. What these companies may not realize is that the marketing expertise they already possess can be successfully applied to human resources as well. This text shows firms how to apply what they know about finding and keeping customers , as well as exceptional employees. The authors show that good management and leadership can be marketed to prospective employees as "services" superior to those offered by less able management teams. Companies are taught to think of potential employees as buyers, whom they can influence as loyal customers - alienate on the first day.

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Éditeur
Jossey-Bass Inc.,U.S.
Date d'édition
1991
Langue
anglais
ISBN 10 
0669210625
ISBN 13 
9780669210620
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible