Tatalog: Eight Modern Stories From A Timeless Institution - Couverture rigide

Bhat, Harish

Couverture rigide

ISBN 10 : 0670086673 ISBN 13 : 9780670086672

Editeur : Penguin Books India, 2012

A propos du livre

Présentation de l'éditeur

TATAlog Log (English) = Record-keeping device Log (Hindi) = People From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of Indias largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles which Tata stands for. Written by a TATA insider, TATAlog reveals the DNA of every TATA enterprisea combination of the virtues of being pioneering, purposive, principled and not perfect, along with tremendous human effort.

Biographie de l'auteur

Currently the Managing Director of Tata Global Beverages Ltd, Harish Bhat has held many roles in the Tata Group over the past twenty-five years, including Chief Operating Officer of the Watches and Jewellery businesses of Titan Industries Ltd. He writes extensively, including an irreverent tongue-in-cheek column for Mint.

Détails de l'édition

• Éditeur: Penguin Books India
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0670086673
• ISBN 13: 9780670086672
• Reliure: Relié
• Nombre de pages: 216
• Coordonnées du fabricant: non disponible
• Personne responsable: Terminal Video; n.pederzini@terminaldistribuzione.com; ; Via Bruno Buozzi, 24/26,; Granarolo dell'Emilia BO,; Italie