Customer to Human stems from Murali Balraman's extensive experience in customer experience and customer centricity. Murali took a pledge to give back his life's lessons many years ago and this book marks a step in that direction. It is filled with stories and experiences, to evoke the reader's interest and ideas that impact an organization or business. Every business has a customer, big or small, and that customer is the business's most important asset. Whether you are a start-up or an established business there is something for you in this book. It contains trends, insights, methods and technologies laid out in an easy-to-read format and is relevant for anyone seeking well-researched information in this field. It is also filled with invaluable stories on inspirational customer experiences (CX), agnostic to which industry you belong to.
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Murali Balaraman has been a lifelong student and practitioner of customer experience and customer centricity. As a consultant and advisor his work has taken him across geographies and industries to meet with key influencers of respective Industries. As a professional his work experience spans across consulting (EY), IT services (IBM and Polaris), financial services (HDFC Bank and Citibank), and professional services (Lovelock & Lewis, now a member firm of PWC and Shaw Wallace). Trained to be a chartered and cost and works accountant, Murali, quickly drifted away to his first love-customers. His passion for analytical reasoning has never died down though. Murali currently lives in Bengaluru with his wife and daughter.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Buch. Etat : Neu. Neuware - Modern business has changed forever, becoming more customer-centric, and we need clear road-maps to navigate this world. Customer experience-or CX-is every interaction a customer has with your business. It's neither the product nor the service-it's a combination of both. Murali Balaraman has over twenty-five years of experience in multiple roles, as a banker, as part of the IT industryand as a management consultant and adviser, interacting with global leadership across five continents. Customer toHuman weaves together the learnings he has drawn from the industry, ranging from Fortune 500 companies to tiny neighbourhood businesses. In this anecdotal account of successes and failures in CX, it becomes clear that>With over 150 individual, easy-to-read and diverse case studies, it presents a revolutionary approach to CX andthe individual customer journey. The book provides a practitioner's point of view, with actionable suggestionsand pragmatic concepts that will come in handy no matter what part of the business you work in. N° de réf. du vendeur 9780670095650
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Etat : New. Über den AutorMurali Balaraman has been a lifelong student and practitioner of customer experience and customer centricity. As a consultant and advisor his work has taken him across geographies and industries to meet with key inf. N° de réf. du vendeur 466752157
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