Articles liés à Customer to Human

Customer to Human - Couverture rigide

Balaraman, Murali

 
9780670095650: Customer to Human

Synopsis

Customer to Human stems from Murali Balraman's extensive experience in customer experience and customer centricity. Murali took a pledge to give back his life's lessons many years ago and this book marks a step in that direction. It is filled with stories and experiences, to evoke the reader's interest and ideas that impact an organization or business. Every business has a customer, big or small, and that customer is the business's most important asset. Whether you are a start-up or an established business there is something for you in this book. It contains trends, insights, methods and technologies laid out in an easy-to-read format and is relevant for anyone seeking well-researched information in this field. It is also filled with invaluable stories on inspirational customer experiences (CX), agnostic to which industry you belong to.

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À propos de l'auteur

Murali Balaraman has been a lifelong student and practitioner of customer experience and customer centricity. As a consultant and advisor his work has taken him across geographies and industries to meet with key influencers of respective Industries. As a professional his work experience spans across consulting (EY), IT services (IBM and Polaris), financial services (HDFC Bank and Citibank), and professional services (Lovelock & Lewis, now a member firm of PWC and Shaw Wallace). Trained to be a chartered and cost and works accountant, Murali, quickly drifted away to his first love-customers. His passion for analytical reasoning has never died down though. Murali currently lives in Bengaluru with his wife and daughter.

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