Articles liés à The Creative Edge: Inside the Ad Wars
Synopsis
Book by Scotland Randy
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour The Creative Edge: Inside the Ad Wars
Image d'archives
The Creative Edge: Inside the Ad Wars
Edité par
Viking Press, Toronto, 1994
ISBN 10 : 0670850640
ISBN 13 : 9780670850648
Ancien ou d'occasion
Couverture rigide
Vendeur : Antiquarius Booksellers, Falkland, BC, Canada
Évaluation du vendeur 4 sur 5 étoiles
Hardcover. Etat : Fine. Etat de la jaquette : Fine. First Edition, First Printing. Inside Vickers and Benson, one of Canada's preeminent ad agencies. 226pp, photo illustrated. Bright copy almost 'as new'. Size: 8vo - over 7¾" - 9¾" tall. Book. N° de réf. du vendeur 08756
Acheter D'occasion
EUR 9,01
Expédition à EUR 10,99
Expédition depuis Canada vers Etats-Unis
Expédition depuis Canada vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The Creative Edge. Inside the Ad Wars
Edité par
Viking, Canada, 1994
ISBN 10 : 0670850640
ISBN 13 : 9780670850648
Ancien ou d'occasion
Couverture rigide
Edition originale
Signé
Vendeur : The London Bookworm, East Sussex, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Cloth & Boards. Etat : Very Good. Etat de la jaquette : Very Good. First Edition. Hardback. First Edition. The Creative Edge. Message to previous owner signed by the owner to inside cover. From commercial we love to slogans that stick and jingles that drive us crazy, advertising is all around us. But what do we really know about the way these powerful images are created? Welcome to the pressure-cooking world of advettising - an industry where the allure of success more than justifies the bitter disappointments and failures. With the author as our capable guide, this book introduces us to the key players at Vickers & Benson, one of Canada's preeminent ad agencies, as they participate in the excitement - and stress - of creating innovative campaigns. But this book is much more that a look inside one agency. it is an entertaining and informative journey into a world that effects each of us daily. How is advertising designed to infiltrate our subconscious and provoke us to buy a particular product? What commercials work best and why? What about the role of humour, of celebrity spokespeople, of sex? And what about controversial campaigns like Vickers & Benson's recent anti-smoking ads? With a client list that boasts such plum accounts as McDonald's, Ford, The Bank of Montreal, Quaker Oats, Molson's, The Ontario Jockey Club, Gatorade, and Cantel, Vickers & Benson enjoys a legendary status in Canadian advertising circles. But like many of its clients in the nineties, it too has faced new challenges. With the economic climate changing at lightning speed, businesses are asking fundamental questions about marketing and promotion, and agencies are scrambling for answers. In this book, we see how a new management team helps the agency adapt to the current business environment. We observe the evolution of the popular Heineken campaign. We witness how advertising contributed to the Liberal Party's 1993 federal election victory. And we watch the drama unfold as senior staff compete for the lucrative Shoppers Drug Mart account, eventually losing out to a rival agency. Illustrated. 226 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions, Reference books ,and all types of Academic Literature.). Signed by Author(s). N° de réf. du vendeur 094713
Acheter D'occasion
EUR 12,91
Expédition à EUR 27,87
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The Creative Edge; Inside the Ad Wars
Edité par
Viking, Toronto
ISBN 10 : 0670850640
ISBN 13 : 9780670850648
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Burton Lysecki Books, ABAC/ILAB, Winnipeg, MB, Canada
Évaluation du vendeur 5 sur 5 étoiles
[0-670-85064-0] 1994, 1st printing. (Hardcover) Near fine in near fine dust jacket. 225pp. Illustrations, photographs, index. "From commercials we love to slogans that stick and jingles that drive us crazy, advertising is all around us. But what do we really know about the way these powerful images are created? Welcome to the pressure-cooker world of advertising - an industry where the allure of success more than justifies the bitter disappointments and failures". Locale: Canada. (Business, Advertising, Business, Commercials). N° de réf. du vendeur 151700
Acheter D'occasion
EUR 23,77
Expédition à EUR 21,98
Expédition depuis Canada vers Etats-Unis
Expédition depuis Canada vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The creative edge: Inside the ad wars
Vendeur : SHIMEDIA, Brooklyn, NY, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. Satisfaction Guaranteed or your money back. N° de réf. du vendeur 0670850640
Acheter neuf
EUR 135,83
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)