Islands of Profit in a Sea of Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It - Couverture souple

Byrnes, Jonathan L. S.

 
9780670919567: Islands of Profit in a Sea of Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It
Couverture souple
ISBN 10 : 067091956X ISBN 13 : 9780670919567
Editeur : Viking, 2010

Synopsis

Companies around the world turn to MIT's Jonathan Byrnes for one reason: he can figure out where the profit is. He shows them which customers and businesses are cash cows, and which efforts are just a drain on resources. Most astonishingly, in each case he finds that roughly 40% of his client's businesses are unprofitable.

We are transitioning from an era of mass markets to the Age of Precision Markets. Before, companies sought to distribute their products as widely as possible using arm's-length customer relationships. Broad metrics like aggregate revenues and costs were adequate. But today companies form different relationships with different sets of customers. Successful businesses create competitive advantages and sustained profitability by developing innovative relationships and new types of value. This is a double-edged sword: if customers are matched with the right relationships, sales and profits soar...but if they are matched poorly, profitability plunges.

Islands of Profit in a Sea of Red Ink tells you how to rethink your business for maximum profit - what to do, what difficulties you'll encounter, and how to overcome them. This book gives you the roadmap and tools you'll need to be a highly effective manager in a new era of business.

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À propos de l'auteur

Jonathan L.S. Byrnes is a Senior Lecturer at MIT. He has authored over 100 books, articles, cases, notes, and expert submissions. He wrote a monthly column on managing profitability, "The Bottom Line," in Harvard Business School's e-newsletter. Byrnes also runs a consultancy through which he has advised over 50 major companies and industry associations. He has served on the Advisory Boards of Objectiva Software and Autopart International, and is currently on the Advisory Boards of danoo, OCO, and WaveMark.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Viking
Date d'édition
2010
Langue
anglais
ISBN 10 
067091956X
ISBN 13 
9780670919567
Reliure
Broché
Nombre de pages
304
Coordonnées du fabricant
VIKING
https://www.penguin.com/overview-vikingbooks/

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Autres éditions populaires du même titre

9781591843498: Islands of Profit in a Sea of Red Ink: Why 40 Percent of Your Business Is Unprofitable and How to Fix It

Edition présentée

ISBN 10 :  1591843499 ISBN 13 :  9781591843498
Editeur : Penguin Publishing Group, 2010
Couverture rigide