Once upon a time, there was a guy named Max. One night Max invents the wheel. But how can he sell it? This book uses a fictitious story to demonstrate the four selling techniques: closer, wizard, builder and captain & crew. Each style is suited to a particular type of salesperson and matched to what customers value the most at certain stages of a products development.
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Jeff Cox is a professional writer and bestselling author of Zapp and the Goal, groundbreaking fiction that combines fascinating stories with invaluable information about the world of business. He is married and lives in Pittsburgh, Pennsylvania.
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