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THE MEAT AND POULTRY COOK BOOK
Edité par
Pocket Books, New York, NY U.S.A., 1969
ISBN 10 : 0671753436
ISBN 13 : 9780671753436
Ancien ou d'occasion
Mass Market Paperback
Vendeur : Bargain Finders of Colorado, Simla, CO, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Mass Market Paperback. Etat : Very Good. Swift & Company (Photographs) (illustrateur). First Paperback. Home-tested recipes for family and company meals with special time- and money-saving tips. Home-tested recipes for family and company meals with special time- and money-saving tips. Two world-famous authorities show you: * how to choose cuts of meat, * how long to cook them, * how to carve, * how to make lefovers as tasty as party treats, and * how to work gourmet wonders with canned and ready-to-eat meats. xii+ 418pp +32pp B&W photo plates + 2pp order forms. In the middle half of the 20th century, some food processing companies started to promote their products by using a fictious female spokeswoman. Without doubt, one of the most successful of those was Betty Crocker, the "spokeswoman" for General Mills, Inc. - continuing into today. Swift & Company created "Mama" Martha Logan as their spokeswoman. Beth Bailey McLean (1892-1976) was Swift's Director of Home Economics during the Martha Logan roll-out, and she became known to the public as Martha Logan because her photograph was used as Martha Logan's and she appeared as Martha Logan on some radio and television shows. McLean's Assistant Director, Thora Hegstad Campbell (1915-2010), was also used to portray Martha Logan, appearing in New York television shows as Martha. Thus two actual food preparation experts (one brunette, one blond) became known as Swift & Company's single fictitious spokeswoman. Regardless of how or why, these two had their cooking expertise confirmed in the public's mind so they collaborated to produce top-selling cookbooks through the 1950s. This title 1st appeared in paperback in 1952. Mass Market Paperback has orange front cover with orange lettering & highlights on rear cover. No reading creases in spine, but along spine in front cover. Page-edges tinted red. Some scratches and storage creases in covers. No evidence of use during meal preparation. Interior is tight, clean and unmarked. ? Size: 12mo - over 6¾ - 7¾" tall, 464pp. ? Condition: Very Good Mass Market Paperback - Always privately owned. Out of Print. Copyrights 1960, 1952. Printed in U.S.A. Stated The Meat and Poultry Cook Book is an original Pocket Book Edition (2/52). This copy from 14th printing of March 1969. Pocket catalog: 75343. SBN: 671-75343-6. No LCCN. MSR = US $0.75. Out of Print. Thanks for looking! No Ownership Markings. N° de réf. du vendeur 008183
Acheter D'occasion
EUR 63,36
Expédition à EUR 4,40
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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