Introduction to Mass Communications - Couverture rigide

Agee, Warren K.; Etc.; Emery, Edwin; Ault, Philip H.

Couverture rigide

ISBN 10 : 0673468836 ISBN 13 : 9780673468833

Editeur : Longman, 1994

Synopsis

This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.

A propos du livre

Présentation de l'éditeur

This text jointly explores traditional mass media and the uncertainelectronic realm of cyberspace, including coverage of the 1996Telecommunications Reform Act, the role of the Internet, using onlineservices, globalization, and a discussion of sex and violence in the media.

Détails de l'édition

• Éditeur: Longman
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0673468836
• ISBN 13: 9780673468833
• Reliure: Relié
• Nombre de pages: 512
• Coordonnées du fabricant: non disponible