9780673991454: Service Marketing

Synopsis

Brings customer satisfaction and service quality to the forefront as central concepts that are vital to any organization’s success, through a multifunctional perspective. Written to provide professors the greatest flexibility in preparing their courses. Instructors will appreciate the comprehensive Instructor’s Manual that includes detailed teaching notes for all of the cases.

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Présentation de l'éditeur

Brings customer satisfaction and service quality to the forefront as central concepts that are vital to any organization’s success, through a multifunctional perspective. Written to provide professors the greatest flexibility in preparing their courses. Instructors will appreciate the comprehensive Instructor’s Manual that includes detailed teaching notes for all of the cases.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.