Public Relations Strategies and Tactics - Couverture rigide

Wilcox, Dennis L.; Ault, Philip H.; Agee, Warren K.

Couverture rigide

ISBN 10 : 0673993094 ISBN 13 : 9780673993090

Editeur : Longman, 1995

Synopsis

A comprehensive overview of public relations principles, concepts, and methods is presented in this introductory text. Case studies featured include the GM-MBC exploding gas tank controversy, the political battle over NAFTA, and the debate over Clinton's health care plan. This text also includes the issues of ethics and professionalism, diversity in the workplace, international public relations, the environment, crisis management, new technologies, and the relationship between public relations and integrated marketing communities. In addition, specialized areas of public relations - government, education, corporations, membership groups, travel, social and cultural agencies, and sports and entertainment - are highlighted in individual chapters.

A propos du livre

Quatrième de couverture

Public Relations: Strategies and Tactics, Study Edition 7/e

Dennis L. Wilcox, San Jose State University Glen T. Cameron, Missouri School of Journalism Phillip H. Ault, South Bend Tribune Warren K. Agee, University of Georgia

Containing the same engaging and effective features that have made Public Relations: Strategies and Tactics such a success, the Study Edition offers an additional bonus: perforated Practice Tests at no extra cost to students. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. If instructors prefer to give students the option of checking their own results, they can package the Study Edition with our Practice Test Solutions Manual for FREE. Also included FREE with this option is our Tutor Center Access Card to provide students with extra study support from our qualified Tutor Center professionals by phone, fax, email, and the Internet. With either ordering option, students get a valuable and effective study system not found in other books!

Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.

Special Features of the Study Edition

• Practice Tests at the end of the book—over 20 multiple choice questions per chapter—give students the chance to gauge their knowledge about the material in the text and to prepare for exams. These test questions are a fresh source of study and testing material.
• Practice Tests are on perforated paper, so students can tear them out and hand them in to instructors—perfect for students whose instructors use the practice tests as actual tests or assignments that are submitted for a grade.
• Access to the Tutor Center is included FREE with the Practice Test Solutions Manual when instructors order the valuepack option. After activating the access card, students can fax, call, or email our qualified professionals for live advice and tutoring on subjects covered in the text.

Quatrième de couverture

Using real-life case studies, Public Relations, Sixth Edition, helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. Comprehensive and up-to-date, this best-seller emphasizes ethics, international public relations, and the latest on technology's growing impact on the field. With the addition of new co-author Glen Cameron, this renowned author team thoroughly prepares students to practice public relations effectively and ethically in today's global economy.

Numerous new case studies on topics such as: the Clinton impeachment hearings; the success of Furby dolls in the marketplace; the 100th anniversary of Jell-O; litigation in public relations; logo licensing fees; the Pentagon in Hollywood; global environment efforts to educate citizens; and much more.

Updated and expanded material on new technologies such as the Internet provides students with the most current information available on this important area in public relations today.

Focus on Ethics boxes ask students to form their own opinions regarding current ethical issues in public relations, helping them to develop critical thinking and analytical skills.

Global PR illustrate the worldwide scope of issues, showing the international applications of public relations.

New four-color design makes text even more inviting to students.

An exciting new dedicated website (http://www.awlonline.com/wilcox) features an online study guide for students, links to relevant sites, and numerous instructor resources including Syllabus Builder, a tool that enables instructors to put their course online.

Détails de l'édition

• Éditeur: Longman
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0673993094
• ISBN 13: 9780673993090
• Reliure: Relié
• Numéro d'édition: 4
• Nombre de pages: 744
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible