This book proposes a new science of self-control based on the principles of behavioral psychology and economics. Claiming that insight and self-knowledge are insufficient for controlling one's behavior, Howard Rachlin argues that the only way to achieve such control - and ultimately happiness - is through the development of harmonious patterns of behavior. Self-control may be seen as the interaction with one's own future self. Howard Rachlin shows that indeed the value of the whole - of one's whole life - is far greater than the sum of the values of its individual parts.
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Howard Rachlin is Distinguished Professor of Psychology at the State University of New York at Stony Brook. He is also the author of The Matching Law: Papers in Psychology and Economics from Harvard University Press.
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