Articles liés à Mobilizing Invisible Assets

Mobilizing Invisible Assets - Couverture souple

Itami, Hiroyuki

 
9780674577718: Mobilizing Invisible Assets
Couverture souple
ISBN 10 : 067457771X ISBN 13 : 9780674577718
Editeur : Harvard University Press, 1991

Synopsis

The author suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - resources such as technical know-how, the visibility of a brand name, or knowledge of a customer base - as well as its tangible assets, such as people, goods and money. He emphasizes the ways strategy must fit the firm's external environment and also stresses the importance of internal fit within the organization.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The author suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - resources such as technical know-how, the visibility of a brand name, or knowledge of a customer base - as well as its tangible assets, such as people, goods and money. He emphasizes the ways strategy must fit the firm's external environment and also stresses the importance of internal fit within the organization.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harvard University Press
Date d'édition
1991
Langue
anglais
ISBN 10 
067457771X
ISBN 13 
9780674577718
Reliure
Broché
Nombre de pages
200
Coordonnées du fabricant
non disponible
Personne responsable
Wiley-VCH GmbH
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