The Universal Product Code (U.P.C.)―a small rectangle of black and white bars―adorns virtually every retail item we purchase. Yet twenty-five years ago, the U.P.C. was a mere kernel of an idea shared by a small cadre of manufacturing and chain store executives. Here Stephen Brown, the legal counsel of those pioneering executives, traces its origin and evolution.
The development of the U.P.C. illustrates the process of setting industry standards without government intervention and shows how systems of complementary technologies evolve. The economic consequences of the U.P.C. are investigated in an introduction by Professor John T. Dunlop and Jan Rivkin.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Stephen A. Brown is an attorney in Alexandria, Virginia.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0674767209I4N00
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Vendeur : Kloof Booksellers & Scientia Verlag, Amsterdam, Pays-Bas
Etat : as new. Cambridge, MA. : Harvard University Press, 1997. Hardcover. Dustjacket. 320 pp. - The Universal Product Code (U.P.C.)--a small rectangle of black and white bars--adorns virtually every retail item we purchase. Yet twenty-five years ago, the U.P.C. was a mere kernel of an idea shared by a small cadre of manufacturing and chain store executives. Here Stephen Brown, the legal counsel of those pioneering executives, traces its origin and evolution. The development of the U.P.C. illustrates the process of setting industry standards without government intervention and shows how systems of complementary technologies evolve. The economic consequences of the U.P.C. are investigated in an introduction by Professor John T. Dunlop and Jan Rivkin. Condition : as new copy. ISBN 9780674767201. Keywords : ECONOMICS, Product coding. N° de réf. du vendeur 280958
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