The Anime Boom in the United States: Lessons for Global Creative Industries - Couverture rigide

Daliot-Bul, Michal; Otmazgin, Nissim

Couverture rigide

ISBN 10 : 0674976991 ISBN 13 : 9780674976993

Editeur : Harvard University, Asia Center, 2017

Synopsis

The Anime Boom in the United States provides a comprehensive and empirically-grounded study of the various stages of anime marketing and commercial expansion into the United States. It also examines the supporting organizational and cultural processes, thereby describing a transnational, embedded system for globalizing and localizing commodified culture.

Focusing primarily on television anime series but also significant theatrical releases, the book draws on several sources, including in-depth interviews with Japanese and American professionals in the animation industry, field research, and a wide-scale market survey. The authors investigate the ways in which anime has been exported to the United States since the 1960s, and explore the transnational networks of anime production and marketing. They also investigate the many cultural and artistic processes anime inspired.

The analysis of the rise and fall of the U.S. anime boom is the starting point for a wider investigation of the multidirectional globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. This story carries broad significance for those interested in understanding the dynamics of power structures in cultural and media globalization.

A propos du livre

À propos des auteurs

Michal Daliot-Bul is Associate Professor and Head of Asian Studies at the University of Haifa.

Nissim Otmazgin is Senior Lecturer and Director of the Institute of Asian and African Studies at The Hebrew University of Jerusalem.

Détails de l'édition

• Éditeur: Harvard University, Asia Center
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 0674976991
• ISBN 13: 9780674976993
• Reliure: Relié
• Nombre de pages: 230
• Coordonnées du fabricant: non disponible
• Personne responsable: Amazon EU Sarl; 0; www.amazon.com; ; 38 Avenue John F. Kennedy; Luxembourg; 0; L-1855; Luxembourg