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9780679894773: Seuss-isms for Success: Insider Tips on Economic Health from the Good Doctor

Synopsis

Book by Seuss Dr

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Introduction

I've had a problem with the "spirituality movement" in business.

Business is not a religion. (No matter what the Wall Street types say!) But I do consider myself charter member #1 in the "spirited movement."

Which is why I want to endorse this book. And heartily recommend it.

Business can be shabby. And demeaning to the individual. And tragicomic. Look at how we all identify with Dilbert's days of rage.

But business can also be inspiring! Creating cool stuff that millions of people fall in love with -- from supersonic aircraft to Post-its and Ziploc bags and Velcro and Magic Markers.

Business means pushing paper. And filling out forms. And people shouting at other people in frustration. But while we get irritated at flight delays and lost luggage, we also enjoy the business-made miracle of planes with millions of parts getting us safely and rapidly home from school for the holidays and on time to a best friend's wedding 1,800 miles from home...tomorrow.

Business, then, is life. For worst. And for better. The endless meetings. The tons of paperwork. The bruised egos and lack of appreciation. And: the romance of the new. The chance for growth and travel and exotic association with exotic people.

Since business is life, who better to guide and amuse us than Dr. Seuss!

--Tom Peters, September 1998

On maintaining a competitive edge

So I said to myself,
"Now, I'll just have to start
To be twice as careful
and be twice as smart.
I'll watch out for trouble
in front and back sections
By aiming my eyeballs
in different directions."

-- I Had Trouble in Getting to Solla Sollew

Biographie de l'auteur

Dr. Seuss is, quite simply, the most beloved children’s book author in the world.

He was born Theodor Geisel in Springfield, Massachusetts on March 2, 1904. After attending Dartmouth College and Oxford University, he began a career in advertising. His advertising cartoons, featuring Quick, Henry, the Flit!, appeared in several leading American magazines. Dr. Seuss's first children's book, And To Think That I Saw It On Mulberry Street, hit the market in 1937, and the world of children's literature was changed forever!

In 1957, Seuss's The Cat in the Hat became the prototype for one of Random House's best-selling series, Beginner Books. This popular series combined engaging stories with outrageous illustrations and playful sounds to teach basic reading skills. Brilliant, playful, and always respectful of children, Dr. Seuss charmed his way into the consciousness of four generations of youngsters and parents. In the process, he helped kids learn to read.

Winner of the Pulitzer Prize in 1984 and three Academy Awards, Seuss was the author and illustrator of 44 children's books, some of which have been made into audiocassettes, animated television specials, and videos for children of all ages. Even after his death in 1991, Dr. Seuss continues to be the best-selling author of children's books in the world.

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