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The Persona Principle: How to Succeed in Business With Image-Marketing - Couverture rigide

Armstrong, Derek Lee; Yu, Kam Wai; Kam Wai Yu

 
9780684802688: The Persona Principle: How to Succeed in Business With Image-Marketing

Synopsis

A step-by-step primer that describes image marketing secrets used by the authors in their advertising agency "Two Dimensions". The book contains exercises, tips and case histories to show how to build up a successful business image.

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À propos de l'auteur

Campbell Armstrong was born in Glasgow. He graduated with a degree in philosophy from the University of Sussex. He is the author of nine novels, including JIG, AGENTS OF DARKNESS, JIGSAW and HEAT. This is his second novel writing as Thomas Weldon. He lives in Ireland with his wife Rebecca.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.