The Caterpillar Doesn't Know: How Personal Change Is Creating Organizational Change - Couverture rigide

Moore, Peter D.; Hey, Kenneth R.

Couverture rigide

ISBN 10 : 0684834294 ISBN 13 : 9780684834290

Editeur : Simon & Schuster Ltd, 1999

Synopsis

The authors have developed a system for making predictions about future consumer trends and finding potential patterns of interest. They suggest strategies for responding to the late 1990s business environment, developing long term plans to survive by predicting rather than reacting.

A propos du livre

Présentation de l'éditeur

The Caterpillar doesn't know that it must transform itself to stay alive. This imperative, according to detection-change experts Peter Moore and Kenneth Hay now confronts businesses everywhere. Our world is changing unpredictably and consumer trends are changing with it. Business is no longer just about profit and loss, a social revolution has created a market place where what people care about personally dictates where they spend their money. Companies are now discovering that personal change must inform any organisational change.
But how can anyone guess what people are going to care about in the future? Peter Moore and his colleagues at Inferential Focus have developed a system for making exactly these predictions and finding potential patterns of interest. They suggest strategies for the enlightened leader to respond to the new business environment, developing long term plans to survive by predicting rather than reacting to the market.

Biographie de l'auteur

Peter Moore and Kenneth R. Hey are managing partners at Inferential Focus, a market intelligence firm.

Détails de l'édition

• Éditeur: Simon & Schuster Ltd
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0684834294
• ISBN 13: 9780684834290
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible