Going Negative: How Political Advertisements Shrink and Polarize the Electorate - Couverture souple

Iyengar, Shanto

 
9780684837116: Going Negative: How Political Advertisements Shrink and Polarize the Electorate

Synopsis

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

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À propos de l'auteur

Stephen Ansolabehere is a professor of government at Harvard University.

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