Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too - Couverture souple

Greenfield, Jerry

Couverture souple

ISBN 10 : 0684838559 ISBN 13 : 9780684838557

Editeur : Simon & Schuster, 1998

Synopsis

Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:

• How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
• Practical advice on everything -- from hiring employees to choosing suppliers
• Nuts-and-bolts information on values-led finance, retailing, and human resources

Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

A propos du livre

À propos de l'auteur

Bennett Cohen is a businessman, activist and philanthropist. He is a co-founder of the ice cream company Ben & Jerry's

Détails de l'édition

• Éditeur: Simon & Schuster
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0684838559
• ISBN 13: 9780684838557
• Reliure: Broché
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: Simon and Schuster Netherlands BV; info@simonandschuster.nl; ; Herculesplein 96; Utrecht; 3584 AA; Pays-Bas