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Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too - Couverture souple

Greenfield, Jerry

 
9780684838557: Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too
Couverture souple
ISBN 10 : 0684838559 ISBN 13 : 9780684838557
Editeur : Simon & Schuster, 1998

Synopsis

Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:

  • How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
  • Practical advice on everything -- from hiring employees to choosing suppliers
  • Nuts-and-bolts information on values-led finance, retailing, and human resources

Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

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À propos de l'auteur

Bennett Cohen is a businessman, activist and philanthropist. He is a co-founder of the ice cream company Ben & Jerry's

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Simon & Schuster
Date d'édition
1998
Langue
anglais
ISBN 10 
0684838559
ISBN 13 
9780684838557
Reliure
Broché
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
Simon and Schuster Netherlands BV
info@simonandschuster.nl

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Utrecht
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Pays-Bas