Revealing how "Fortune" invented nine hugely successful generations of microprocessors, this text demonstrates how Intel has prevailed by learning from costly mistakes and explains how to raise the bar of achievement. The full story of the floating point calculation is also told.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Albert Yu, reveals how one of the world's most admired high technology companies (Fortune) invented nine hugely successful generations of microprocessors to become the undisputed trailblazer in the advance of silicon technology. He describes how exchanges among customers, marketers, and engineers generate sparks that spawn great products and how often furious differences of opinion are resolved through "constructive confrontation."
Above all, Yu demontrates how Intel has prevailed by learning from costly mistakes in fierce, take-no-prisoners competition with Motorola and Sun for strategic supremacy of the high-technology world.
The most daunting prospect facing every computer company is not failure but success; how to continually raise the bar of achievement and outdo themselves. This book explains how to raise that bar, and how to get this mentality built into the corporate culture.
Dr. Albert Yu is currently Senior Vice President and General Manager of Microprocessor Product Group, Intel Corporation. This group has responsibility over Intel Architecture Processor products.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Hardback octavo, dustjacket, very good condition (in very good dustjacket), minor edgewear. 214 pp. Shows how, in an unforgiving technological environment, Intel Corporation has become the undisputed trailblazer of microprocessor and silicon technologies. An expert insider reveals that the key lies in Intel's ability to reinvent itself. Intel "obsoletes" its own products and relentlessly raises the bar to the next level. The results-oriented, hyper-innovative, creative Intel culture thrives on fresh ideas, risk-taking, and learning from failure. Volume is a key to profits. Interactions between customers, marketers and engineers often generate sparks that spawn great products. N° de réf. du vendeur 14359
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