Thinking Beyond Lean: How Multi-Project Management Is Transforming Product Development at Toyota and Other Companies - Couverture rigide

Cusumano, Michael A.; Nobeoka, Kentaro

Couverture rigide

ISBN 10 : 0684849186 ISBN 13 : 9780684849188

Editeur : Free Press, 1998

Synopsis

This text reveals how Toyota and other leading automobile makers achieve savings and growth by using shared technology and separate organizational capabilities across multiple projects. It explains how to manage product development by sharing key components and utilizing separate development teams.

A propos du livre

Présentation de l'éditeur

Cusumano and Nobeoka the bestselling coauthors of MICROSOFT SECRETS, reveal how Toyota and other leading automobile makers achieve remarkable savings and growth by using shared technology and organisational capabilities across multiple projects.
THINKING BEYOND LEAN explains how to manage product development more strategically and efficiently, focusing on a concept the authors call "multi-project management". In contrast, most books on product development deal with how to manage products one at a time. The basic idea of multi-product management is to create new products that share key components but to utilise separate development teams that ensure each product will differ enough to attract different customers.
Taking up where THE MACHINE THAT CHANGED THE WORLD left off, THINKING BEYOND LEAN will change the way leaders do business now and in the future.

Biographie de l'auteur

Michael A. Cusumano specialises in competitive strategy and technology management, at MIT's Sloan School of Management.
Kentaro Nobeoka is an Associate Professor at Kobe University, Japan.

Détails de l'édition

• Éditeur: Free Press
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0684849186
• ISBN 13: 9780684849188
• Reliure: Relié
• Nombre de pages: 432
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible