Winning the Global Game: A Strategy for Linking People and Profits - Couverture rigide

Rosensweig, Jeffrey A.

Couverture rigide

ISBN 10 : 0684849194 ISBN 13 : 9780684849195

Editeur : Simon & Schuster Ltd, 1999

Synopsis

Identifying important trends of globalization in the world economy, international business expert Jeffrey A. Rosensweig explains how firms with a truly global agenda should profit from the unrealized human resources in emerging regions such as India, Africa and Southeast Asia.

A propos du livre

Présentation de l'éditeur

Identifying important trends of globalisation in the world economy, international business expert Jeffrey A. Rosensweig explains how firms with a truly global strategy will profit from the unrealised human resources in emerging regions such as India, Africa and Southeast Asia.
Translating economic ideas and issues into plain language, Rosensweig predicts that the growth of these regions into four of the six great regional economies will result in a new middle-class consumer market for investing corporations. Rosensweig suggests tangible ways for business to invest in them today and details a time-phased global strategy for business expansion. WINNING THE GLOBAL GAME demonstrates how adopting a global perspecive will benefit both firms and the world's poor - and will successfully prepare corporations for the changing business climate of the 21st Century.

Biographie de l'auteur

Jeffrey A. Rosensweig is a Finance and International Business Professor at Emory University's Goizueta Business School.

Détails de l'édition

• Éditeur: Simon & Schuster Ltd
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0684849194
• ISBN 13: 9780684849195
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible