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The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage - Couverture rigide
Synopsis
Based on Arthur Andersens' best practice methodology, and using hard evidence from studies of 25 companies including Barnes & Noble, Amazon.com and Dell, this book offers a guide to optimal and profitable use of the Web.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
In the vast world of internet commerce, it's vital to establish a strong, quality presence now, say Arthur Andersen web experts Jonathan Rosenoer, Douglas Armstrong, and J.Russell Gates, before another site starts filling your customer needs with a click of the mouse. With the number of potential customers who are connected well on its way to one billion, the internet is at once the greatest opportunity and the greatest threat to established businesses. It's not enough for a company to be on the web, it must be consistently more effective, more accessible, and more exciting than any other site in its category.
Drawing from Arthur Andersen's 'Best Practice' approach, this book provides a unique interactive framework of eight value propositions: Information, Choice, Convenience, Customisation, Savings, Community, Trust and Entertainment. Following this model will help any manager tap into the internet and develop the necessary electronic means to sell products, discover new markets, overcome barriers, and improve customer services. With concrete approaches and creative suggestions, THE CLICKABLE CORPORATION will change the way businesses view cyberspace forever.
Revue de presse
Sur Internet, d'un coup de souris, un concurrent peut vous prendre tous vos clients. Il est donc vital d'y imposer dès maintenant une présence forte et de qualité. Trois experts d'Arthur Andersen vous proposent d'étudier les stratégies des 25 sociétés les plus réputées dans le commerce électronique (Federal Express, Northwest Airlines, Dell Computer...), puis les huit qualités qu'un site doit posséder (parmi lesquelles choix, practicité, sécurité... ). Un guide très complet pour qui veut s'installer sur le Net. -- Idées clés, par Business Digest
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Clickable Corporation: Capturing the Internet Advantage
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Free Press, 1999
ISBN 10 : 0684855534
ISBN 13 : 9780684855530
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Hardback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR009721171
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The Clickable Corporation: Capturing the Internet Advantage
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Hardcover. Etat : Very Good. The Clickable Corporation: Capturing the Internet Advantage This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780684855530
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The Clickable Corporation: Capturing the Internet Advantage
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ISBN 10 : 0684855534
ISBN 13 : 9780684855530
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Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780684855530
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The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage
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Free Press 01.07.1999, 1999
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The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage
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The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage
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ISBN 13 : 9780684855530
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The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage
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The Clickable Corporation. Successful Strategies for Capturing the Internet Advantage
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ISBN 13 : 9780684855530
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Cloth & Boards. Etat : Very Good. Etat de la jaquette : Good. First Edition. Hardback. First Edition. The Clickable Corporation. Highlighting to a couple of pages. Slight shelf wear to top edge of D/J. In business, it has always hutr to 'wait and see'. In the vast world of internet commerce, it's vital to establish a stron, quality presence - now, say the authors - before another site starts filling your customer's needs with a click of a mouse. The authors provide a strategic view of case studies of 25 well-known companies engaged in e-commerce. Their studies reveal how any company can capture meaningful Internet advantage for its stakeholders - whether they are customers, shareholders, or business partners. Contents: Foreword by Thomas B. Kelly. Acknowledgements. The Future is Only a Click Away. Click With Information. Click With Choice. Click With Convenience. Click With Customization. Click With Savings. Click With Community. Click With Entertainment. Click With Trust. Epilogue. Index. 172 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.). N° de réf. du vendeur 092963
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The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage
Edité par
Free Press, 1999
ISBN 10 : 0684855534
ISBN 13 : 9780684855530
Ancien ou d'occasion
Couverture rigide
Edition originale
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Hardcover. Etat : Very Good. Free Press 1999-07-15 00:00:00 Binding: Hardcover Free Press, 1999. First edition. Hardcover w unclipped dj. First edition. 8vo. 172 pages. VG+VG+. N° de réf. du vendeur 43365
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The Clickable Corporation Successful Strategies for Capturing the Internet Advantage
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ISBN 10 : 0684855534
ISBN 13 : 9780684855530
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Hardcover. Etat : New. Hardcover with beautiful shiny dust jacket, clean crisp excellent copy, 1st edition, 1st printing. Not a remainder. Promptly shipped in a box.; Large 8vo 9" - 10" tall; 172 pages. N° de réf. du vendeur 00-4OI4-0FJ9
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