Truth to Tell: Tell It Early, Tell It All, Tell It Yourself : Notes from My White House Education - Couverture rigide

Davis, Lanny J.

 
9780684862781: Truth to Tell: Tell It Early, Tell It All, Tell It Yourself : Notes from My White House Education
Couverture rigide
ISBN 10 : 0684862786 ISBN 13 : 9780684862781
Editeur : Free Press, 1999

Synopsis

Respected political damage-control strategists, and former special counsel to President Clinton, Lanny J. Davis reveals the secrets for making bad news better. The author reveals what went on behind the scenes as the Whitehouse managed, and mismanaged, every crisis since Clinton took office.

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Présentation de l'éditeur

In TRUTH TO TELL, Lanny Davis, premier White House 'spinmeister' from 1996-1998, shares his secrets for making bad news better. As only an insider could, Davis reveals what went on behind the scenes as the White House managed, and mismanaged, every crisis that has erupted since Clinton took office. How did an administration for which the term 'spin cycle' was coined allow such a public relations disaster as the Lewinsky affair? By ignoring the rules of successful spin, which demand that you tell as much, not as little, as possible, and that you tell it early, and tell it yourself.
In a style that is irreverent, informative, and refreshingly frank, Davis distills his experience into lessons that can be followed by anyone who needs to manage the impact of negative news, from politicians and executives to corporate communications directors. Once readers have followed Davis into the inner sanctum of White House spin sessions, they will never make the same mistakes as the Clinton lawyers. Because as Lanny Davis teaches us once and for all: You can spin the truth, but you cannot spin a lie.

Biographie de l'auteur

Lanny J. Davis was special counsel to President Clinton from December 1996 through January 1998. He has written numerous articles for USA TODAY, THE WALL STREET JOURNAL and THE WALL STREET TIMES. He is a partner at the Washington D.C. law firm Patton Boggs, specialising in litigation and strategic crisis management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Free Press
Date d'édition
1999
Langue
anglais
ISBN 10 
0684862786
ISBN 13 
9780684862781
Reliure
Relié
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780743247825: Truth To Tell: Tell It Early, Tell It All, Tell It Yourself: Notes from My White House Education

Edition présentée

ISBN 10 :  0743247825 ISBN 13 :  9780743247825
Editeur : Free Press, 2002
Couverture souple