Do It Smart: Seven Rules for Superior Information Technology Performance - Couverture rigide

Kempis, Rolf-Dieter; Ringbeck, Jurgen

Couverture rigide

ISBN 10 : 0684864258 ISBN 13 : 9780684864259

Editeur : Free Press, 1999

Synopsis

Debunking the myth that IT is no longer an effective business strategy, a major two-year worldwide study of manufacturing firms has shown that companies who use IT are the most competitive. Based on the study, this text demonstrates step-by-step how to transform organizations into industry leaders.

A propos du livre

Présentation de l'éditeur

Information Technology (IT) is already a vital strategic tool in such service industries as banking and airlines. But in the manufacturing sector, visions of paperless offices, automated plants, and virtual enterprises have failed to materialise. To determine how manufacturers can harness information to gain a competitive advantage, IT experts Rolf-Dieter Kempis and Jurgen Ringbeck headed up a team from McKinsey & Company and researched 70 companies in the United States, Europe and Asia.
In DO IT SMART, Kempis and Ringbeck identify four cultures of information technology users and, based on the practices of the most profitable, provide seven rules for developing an effective IT organisation. To perform well, the authors show, managers must make IT a top management issue and a priority in product development. In addition to reducing administrative applications, business should create customer-oriented IT service networks and integrate IT into marketing, sales and cutomer service. DO IT SMART demonstrates step-by-step how to transform organisations into industry leaders, making this required reading for senior managers and information officers who want their business to gain a competitive edge.

Biographie de l'auteur

Rob Dieter Kempis is Director in the Dusseldorf office of McKinsey & Company, Inc. He has published surveys on success patterns in the machinery industry as well as on quality management in the automotive supply industry. Jurgen Ringbeck was elected Principal of McKinsey in 1993 and is a Visiting Professor at the University of Toronto in Canada.

Détails de l'édition

• Éditeur: Free Press
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0684864258
• ISBN 13: 9780684864259
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible