The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers - Couverture rigide

Day, George S.

Couverture rigide

ISBN 10 : 0684864673 ISBN 13 : 9780684864679

Editeur : Free Press, 2000

Synopsis

"Market Driven Strategy" is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.

A propos du livre

Présentation de l'éditeur

'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up his groundbreaking book MARKET DRIVEN STRATEGY with practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.
Based on nearly a decade of research, teaching, and consulting on the topic, THE MARKET DRIVEN ORGANIZATION shows how to apply Day's essential marketing theories to an entire company. Complete with diagnostic questionnaires and other assessment tools to identify strengths and weaknesses and lead companies through change, THE MARKET DRIVEN ORGANIZATION is an indispensable guide that will provide managers with crucial insights drawn from the most thorough research of the decade.

Biographie de l'auteur

George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing, and Director of the Huntsman Center for Global Communication and Innovation at the Wharton School of the University of Pennsylvania. He has written more than 135 articles and twelve books.

Détails de l'édition

• Éditeur: Free Press
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0684864673
• ISBN 13: 9780684864679
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible